Today in class we discussed The Cluetrain Manifesto. The theses discussed in the book lay the groundwork for todays social media and the future of PR. According to the Manifesto the new world order of social media before us is one that will take advertising and PR back to the conversation level. Marketing has become more and more demographics motivated in its mass marketing approach. The manifesto encourages advertisers to move away from mass marketing in general and web 2.0 facilitates this unlike ever before. With all the social networking, and book marking applications and sites on the net, marketers are able to communicate to individual micro markets like never before. The manifesto warns corporations that markets are becoming more informed and demanding. If a firm wants to stay in business it must keep up with these new citizens or risk obsolescence.
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