A few weeks ago we viewed a short sales presentation about an interesting concept, an interactive company PR template called the PRX Builder by Americas best PR firm according to the American Business Awards Shift Communications. Cameron's blog covered the template in detail and he even filed out one and made a template for our class. When PRX first started a year ago it had an exclusive distribution deal with PR Newswire for the distribution of it's press releases, but now that contract is up and PRX can be distributed by other sites. In their newest email they informed their clients that Twitter followers can now link to the PRX builder. Twitter is a social networking and microblogging site that takes an interesting approach to social networking. Twitter uses instant messaging to ask people what they are up to, what sites they are visiting then logs the responses and distributes them all over the world as in the diagram above. Its pretty cool in my opinion because it is almost instantaneous. The site can track interests, keywords, and concepts through IM and SMS and has been doing so for 2 years now. The interesting stuff they find is right at your fingertips on their blog page. The tracking of these keywords and concepts over SMS and IM is brilliant because this is the closest thing to casual conversation that people participate in on the net. PRX's clients can now track the spread of their press releases through the site and it is a great marketing tool.
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